Sunday, September 16, 2012

Color & Motion Graphics


This Starbucks commercial had what I thought was good use of color within a motion graphic video. I've always loved Starbucks' advertising campaigns and the videos they create to go along wit each of them. What I find particularly interesting though, is that very few of their videos feature actual people in them. I believe Starbucks utilizes motion graphics and creates modern and inspiring videos that motivate their audiences and effectively convey their message to the masses. 

In this video there is a reoccurring rainbow color scheme. But it's also done in a somewhat muted color palate, which I think makes the shapes and powerful imagery less threatening and helps create a positive feeling about their message. 

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