Social Media Ad Campaigns

People love to have something to interact with. It makes them feel like they’re part of the brand and that their input and opinions matter as consumers. Just like Old Spice allowed individuals to use social networking sights such as Twitter and Facebook to communicate with the company’s advertisers and the spokesperson. And then they not only used the information they received but actually took the time to answer and get back to the individuals, showing a commitment to their consumers. When companies make an effort to go above and beyond the normal television commercial or an advertisement in a magazine, it shows that they’re not only a growing and successful company, but that then instills confidence within consumers who might then consider purchasing the product.

http://search.creativecommons.org/?q=starbucks

One company that I found had a very successful social media ad campaign, much like the ones discussed in the Forbes article, is Starbucks. They have started using social networking sights to not only get out information about new and upcoming products and specials, but it’s another way for them to get followers and their brand out there and in the minds  of viewers in a positive, forward-thinking way. Starbucks has used Twitter and Facebook to promote free pastry days, ways to score free products on certain occasions, the announcement of new and seasonal drinks, etc. And even though Starbucks is practically like a religion to its loyal consumers already, the fact that they still choose to make advances in their advertising shows just how competitive and successful they are as a brand. They even have their own app for smart phones!

For other successful social media campaigns visit
http://mashable.com/2010/09/14/social-media-campaigns/