After completing the GOTCHA! tween phone ad campaign and reviewing the ads in class, there are a few things which I realized need to be addressed in order to make my ads more cohesive and effective. I found that the ad which needed the most attention is the one for National Geographic Kids. In the original ad it showed a giraffe and a fish both separated by a yellow stripe of color (reminiscent of the yellow border on National Geographic magazines). As well as the slogan “on land or under water, we’ve gotcha covered.”
I realize now that the slogan is a little misleading in the fact that the phone is not waterproof. The message that, no matter where your child is you’ll be able to get a hold of them, was somewhat lost within the wording of the slogan. So I feel by re-wording it and making it clearer, this can be fixed and the ad will be more successful.
I also realized by critiques from my classmates, that i could also better bring the images of the giraffe and the fish together better and making it more cohesive by using different effects and techniques within Photoshop.
So in the new, edited version of my GOTCHA! mobile ad for National Geographic Kids, I changed the slogan to say, “no matter where you live, we’ve gotcha covered.” By still using the gotcha brand name within the slogan, but making the overall message clearer, I feel that it will be more understandable and appealing to parents of the pre-teens who will be buying the phone. And I also removed the backgrounds from both photos and replaced it with a sky/water color blue, to further make the ad more cohesive.
